Category: Legal Marketing

May 18, 2022

How to set and allocate a law firm marketing budget

Helping your firm operate smoothly is a big enough task – but balancing your firm’s budget? Trying to decide how much to spend on marketing? Whew, it’s never-ending,...

April 18, 2022

Does Your Law Firm SEO Agency Report on These Key Metrics?

A good SEO agency provides reports upon request. A great SEO agency doesn’t wait for you to ask. They check metrics often, balance those with the client’s business...

February 7, 2022

How to Choose Pages to Optimize on Your Site

Fact: Google likes timely, relevant content better than outdated work. (Who doesn’t?) Another fact: Content doesn’t update itself, so if you want your pages to rank better, you’re...

January 26, 2022

What’s EverSpark’s website redesign process?

You wouldn’t show up to a client meeting in sweatpants; that would give the wrong impression. In the same vein, your website needs to be well-designed, functioning properly,...

November 17, 2021

How Law Firms Can Avoid Phishing Scams in 2022

Law firms’ greatest enemy is faceless and invisible. It makes malpractice claims and talent shortages look tame, and it can leave firms bankrupt in a matter of weeks. ...

May 3, 2021

How to Make Virtual Consultations More Personal

Connecting with clients via video conferencing has been more challenging than many attorneys expected. These days, we’re all realizing exactly how important one’s physical presence is to effective...

April 15, 2021

How to Grow Your Law Firm Sustainably

Thousands of law firms across the country are facing enormous growth challenges. They’re having trouble competing with other firms, struggling to acquire new clients, and are much too...

March 31, 2021

Impact of COVID-19 on Law Firms: Looking Back, Moving Forward

The legal industry of March 2021 looks (and functions) much differently than that of March 2020. In the year since the World Health Organization and President Donald Trump...

December 9, 2020

Choosing the Best CMS for Your Law Firm

Managing your website is a crucial part of your business because it helps potential clients find you. One of the most important elements of building a great website...

October 29, 2020

4 Reasons to Invest in Law Firm Growth Strategies

Every sector in the legal industry has felt the effects of COVID-19. As the role of legal operations in a post-pandemic world remains somewhat hazy, one thing remains...

August 27, 2020

Why Bad Reviews Are Good for Your Business

We get it: online reviews are tricky. They’re almost like a game of Battleship. You have to tread carefully and provide all your services perfectly without a flaw,...

August 12, 2020

4 Ways to Build Strong Client Relationships for Law Firms

The world is changing. Since 2008, legal services have evolved drastically from a seller’s to a buyer’s market. Client expectations are growing daily, and the same-old, same-old tactics...