We make law firms visible across every part of the search results page — then track what it produces, from keyword to signed case.
Neglect one and the other two underperform. We run all three, weighted to whatever your firm is missing. The map pack is decided separately — that is Local SEO, and it is its own contest.
Other sites vouching for yours. The hardest of the four to earn, and the hardest for a competitor to copy.
Answering what people actually ask, and covering the keywords that mean someone is looking for representation.
How well crawlers can reach your pages, index them, and make sense of the structure. When it breaks, everything else goes quiet.
We have been doing law firm SEO since 2009, and our leadership has worked with more than a hundred firms. We mention it for one reason: it is why we can look at a site for twenty minutes and tell you which of the three factors is costing you the most.
Hundreds of law firm sites, taken apart.
After enough audits you stop guessing. The same handful of problems account for most of what holds a firm back, and you learn where to look first. Every engagement starts with one — and you keep it whether or not you hire us.
The unglamorous half nobody wants.
Plenty of agencies can write content and buy links. Far fewer can diagnose why a well-written page never gets indexed, or untangle a site that has been rebuilt three times. That is often what is actually wrong.
One firm per market.
We do not take your competitor. It costs us clients, and it is the only arrangement that makes sense — we cannot argue both sides of the same result page.
Clients measured in years, not campaigns.
Most of our work is with firms we have had for a long time, and the person you met is the person doing the work. In an industry that swaps agencies annually, that is the number we would point at first.
Authority compounds, and compounding needs a runway. Here is who that suits.
If you need volume now, say so on the first call — that is a paid media conversation and we will tell you so rather than sell you a twelve-month plan.
One keyword can produce twenty enquiries and no cases while another produces three and pays for the year. So we build the measurement first, connect it to your intake, and optimise against what actually became a case.
Where your systems allow it, the loop closes on what a lead became — not just that it arrived. We will tell you plainly which parts of the chain your setup can and cannot support.
HOW OUR TRACKING WORKS →How long before we see anything?
Technical and local fixes can move within weeks. Authority is measured in quarters — six to twelve months before it shows up as position on contested terms. Any agency giving you a faster number is selling you something else.
Can you guarantee we'll rank number one?
No, and neither can anyone else. What we commit to is the work, the reporting, and telling you when something isn't working instead of burying it in a dashboard.
HOW WE MEASURE →Do you work with our competitors?
Not in the same market and practice area. If a firm in your city already retains us, we'll tell you on the first call rather than after you've shared your numbers.
Which of the three factors do we need most?
That is what the audit answers. Most firms are strong on one, adequate on the second, and have never properly touched the third — usually technical. We would rather show you the gap than guess at it on a call.
Should we be doing SEO or paid?
Most firms need both, in different proportions at different stages. If you need volume now, paid comes first and SEO builds underneath it. We run both, so there's no incentive to pretend one answer fits.
The same audit we run before taking on any firm: where you stand across all six surfaces, who holds the spots you don't, and which of the three factors is costing you the most. Yours to keep either way.