Category: Legal Marketing

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Organic or Paid Marketing? Deciding the Best Strategy for Your Law Firm

As a law firm, you know that where you spend your advertising money is vitally important to growth and success. However, deciding between paid or organic advertising requires...

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Plan to Open a New Location for Your Law Firm in 2024? Do This First

Considering opening an office in a new location? You need to be in your clients’ peripherals long before you even sign the new lease (we’ll explain why in...

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5 Reasons Your Legal Competitors Are Outranking You in 2024

You know search engine rankings are important for your law firm. And you know other law firms are ranking above you for your target keywords.  But why? Your...

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5 Law Firm Marketing Strategies to Grow Your Practice in 2024

In today’s fast-paced digital world, staying ahead of the curve is essential for law firms looking to thrive and expand their practices. Whether you’re a solo practitioner or...

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11 Law Firm Marketing Mistakes to Avoid in 2024

Everybody makes mistakes, but some are more costly than others – especially in the competitive world of digital marketing. You want your law firm to get more cases,...

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4 Ways to Get More Clients for Your Law Firm in 2024

You need more business, but the methods you’ve tried either haven’t brought in enough clients or they brought in the wrong clients altogether. To fix this, here are...

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How to Protect Your Google Ads Account 2024

Last year, we signed a new client who wanted us to take over their pay-per-click (PPC) marketing. We agreed and started an audit, but pretty soon after we...

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How to Respond to Negative Reviews of Your Law Firm

You’re the managing attorney of an established firm in your area. Your firm boasts all positive reviews, but one day you log on and see the unimaginable –...

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What to Include in Your Law Firm Newsletter

You know you’ve read a good e-newsletter when you’re still thinking about it hours later. Chances are, that email taught you something, made you feel a certain way,...

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Are URL Redirects Bad For SEO?

Let’s cut to the chase: yes, redirecting URLs will affect your site rankings in search engines. But whether the effect is good or bad depends on when, where,...

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How to Improve Employee Retention at Your Law Firm

Perspective by Mara Siegel, Legal Intake Training Manager   Table of Contents Proper Training and Onboarding Communication Upward Mobility and Professional Development Wrapping Up   Over the years...

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Every law firm should run Local Service Ads

Yes, yours too. Here’s why. Most people find and hire skilled attorneys on the internet, so your law firm needs to be front and center if you want...

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