Category: Legal Marketing

July 31, 2020

Organic or Paid Marketing? Deciding the Best Strategy for Your Law Firm

As a law firm, you know that where you spend your advertising money is vitally important to growth and success. However, deciding between paid or organic advertising requires...

May 22, 2020

How Much Should Law Firms Spend on Marketing?

When law firms say something like, “every client matters,” they aren’t just projecting a cozy image. They also literally mean they need a steady pipeline of clients. New...

March 25, 2015

Better Law Firm Copy, Part 1: You Need a Voice

Recently I talked about bad web copy on law firm websites. Bad copy causes two problems: it loses potential clients and it hurts SEO. The better written your website...

March 20, 2015

Is Avvo Hurting Your Law Firm?

If you run a law firm, you almost certainly have a profile with Avvo, the law firm review and ranking website. And if you’ve earned a high rating...

March 9, 2015

Let’s Talk about Bad Law Firm Copy

Many of our clients at EverSpark Interactive are law firms. These firms come from many backgrounds, cities, and practice areas but they all share a common goal: to...

January 24, 2014

13 Attorneys Who Have Raised the Bar with Social Media

While law firms big and small are becoming more aware of the value that social media holds, there are 13 authority figures who lead the pack as some...