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Organic or Paid Marketing? Deciding the Best Strategy for Your Law Firm

As a law firm, you know that where you spend your advertising money is vitally important to growth and success. However, deciding between paid or organic advertising requires...

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The March 2024 Google Core and Spam Policy Updates: A Unified Approach to Quality

Google announced a pivotal core update alongside a significant revision of its spam policy this month (March, 2024), setting a new benchmark for content quality and integrity across...

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Achieve Long-Term Growth for Your Firm: Download Our Whitepaper Today

EverSpark has spoken with dozens of lawyers over the past 12 months. In these anomalous and ever-changing times, the concern they share is how to grow their firms...

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Navigating SEO for Law Firms: A Comparative Analysis of Ahrefs vs. SEMrush Authority Scores

In the rapidly evolving domain of SEO, the selection and application of analytical tools and metrics are crucial for assessing the performance and progression of websites. Among these,...

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Plan to Open a New Location for Your Law Firm in 2024? Do This First

Considering opening an office in a new location? You need to be in your clients’ peripherals long before you even sign the new lease (we’ll explain why in...

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5 Reasons Your Legal Competitors Are Outranking You in 2024

You know search engine rankings are important for your law firm. And you know other law firms are ranking above you for your target keywords.  But why? Your...

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The Top 5 Best Ad Blockers in 2024

Ads are probably the most annoying and pervasive part of the internet. They slow down our computers, and sometimes even spread malware through the operating system. Thank goodness...

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5 Law Firm Marketing Strategies to Grow Your Practice in 2024

In today’s fast-paced digital world, staying ahead of the curve is essential for law firms looking to thrive and expand their practices. Whether you’re a solo practitioner or...

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11 Law Firm Marketing Mistakes to Avoid in 2024

Everybody makes mistakes, but some are more costly than others – especially in the competitive world of digital marketing. You want your law firm to get more cases,...

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4 Ways to Get More Clients for Your Law Firm in 2024

You need more business, but the methods you’ve tried either haven’t brought in enough clients or they brought in the wrong clients altogether. To fix this, here are...

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How to Protect Your Google Ads Account 2024

Last year, we signed a new client who wanted us to take over their pay-per-click (PPC) marketing. We agreed and started an audit, but pretty soon after we...

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Rich Snippets vs. Schema Markup: What’s the Difference?

Many marketers and business owners have heard how using Schema markup and earning rich snippets on search engines can boost their click-through rates. With the right use of...

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