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Blogs for Law Firm Marketing Success


4 Ways to Build Strong Client Relationships for Law Firms

The world is changing. Since 2008, legal services have evolved drastically from a seller’s to a buyer’s market. Client expectations are growing daily, and the same-old, same-old tactics...

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Organic or Paid Marketing? Deciding the Best Strategy for Your Law Firm

As a law firm, you know that where you spend your advertising money is vitally important to growth and success. However, deciding between paid or organic advertising requires...

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How Much Should Law Firms Spend on Marketing?

When law firms say something like, “every client matters,” they aren’t just projecting a cozy image. They also literally mean they need a steady pipeline of clients. New...

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The Truth About Duplicate Meta Descriptions [UPDATED]

Google’s search engine currently recognizes and uses seven different meta tags. Of those tags, the most important ones are the title and description tags. The importance of having...

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How Long Does It Take for SEO to Work?

“How long does SEO take to work?” It’s a question that’s heard often, and truthfully, professional marketers simply don’t know how to answer it. But instead of saying...

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Ranking Factors Study Follow-Up: Quality Content Still Matters More Than Keywords

SEMRush released an amazing study this summer objectively measuring and statistically analyzing over a dozen common ranking factors. Now, they have followed up on the study to scrutinize...

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How and When to Handle People Trolling Your Company

There’s a saying in the business world that if you’re gonna do anything online, you gotta pay the troll toll. But do you? Trolls — people who say...

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Five Crucial Marketing Lessons Learned from Microsoft’s Racist, Genocidal Twitter AI

As disappointing as it is to watch your favorite celebrity fall from grace after being overheard saying deplorable, bigoted things, we seem to extract a tiny bit of...

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Machine Learning and Artificial Intelligence: Robot SEO on the Rise

If recent tweets from this year’s Search Marketing Expo SMX West event are any indication, the tech community is making confident strides towards the ultimate goal of genuine...

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How to Get Stolen Content Removed from a Website

We’ve talked before about the efforts Google is making to stop piracy and how it can affect your business, but we’ve never gone into what to do if...

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How to Use Support Pages to Boost SEO

Does your site have a product support section, FAQ, or help forum? If so, you may be able to leverage that content for SEO. That’s the lesson that Tom Demers teaches...

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Why is Google Suddenly a Subsidiary Company?

Google is in the habit of paying millions or even billions of dollars to buy other companies—some of which, like Youtube, were giants in their own right but...

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