5 Reasons Your Legal Competitors Are Outranking You in 2024
You know search engine rankings are important for your law firm. And you know other law firms are ranking above you for your target keywords. But why? Your firm’s marketing team publishes blog posts each week, shares them on social media, and updates your practice area pages. You run pay-per-click campaigns and advertise in local […]
The Top 5 Best Ad Blockers
Ads are probably the most annoying and pervasive part of the internet. They slow down our computers, and sometimes even spread malware through the operating system. Thank goodness for developers – they’re never one to shy from a challenge. In the past 10 years, developers have jostled for the top position in ad-blocking software, making […]
5 Law Firm Marketing Strategies to Grow Your Practice in 2024
In today’s fast-paced digital world, staying ahead of the curve is essential for law firms looking to thrive and expand their practices. Whether you’re a solo practitioner or part of a larger firm, having effective law firm marketing strategies in place is key to attracting new clients, establishing credibility, and ultimately growing your business. Join […]
How to Protect Your Google Ads Account 2024
Last year, we signed a new client who wanted us to take over their pay-per-click (PPC) marketing. We agreed and started an audit, but pretty soon after we hit a roadblock. Not only did the new client not have an admin login for their Google Ads, but they didn’t even own their account! Their former […]
Rich Snippets vs. Schema Markup: What’s the Difference?
Many marketers and business owners have heard how using Schema markup and earning rich snippets on search engines can boost their click-through rates. With the right use of Schema markup, you could earn more-prominent search engine placements and improved data fetching from your website. In turn, your website gets more clicks and a higher likelihood […]
How to Respond to Negative Reviews of Your Law Firm
You’re the managing attorney of an established firm in your area. Your firm boasts all positive reviews, but one day you log on and see the unimaginable – a terrible, negative one-star review. It might read something like this: That’s harsh, and you’re worried the review will disrupt business. But before hitting ‘Respond’ and defending […]
What to Include in Your Law Firm Newsletter
You know you’ve read a good e-newsletter when you’re still thinking about it hours later. Chances are, that email taught you something, made you feel a certain way, or gave you a new perspective on an issue you care about. Law firms can accomplish all of these things in e-newsletters, but it takes finesse to […]
Choosing the Best CMS for Your Law Firm
Managing your website is a crucial part of your business because it helps potential clients find you. One of the most important elements of building a great website is which content management system (CMS) to use. A CMS is a software application that allows you to create, publish, and manage the information on your site. […]
5 Ways to Tell if an Image Is Copyrighted
Here’s how to avoid getting sued for copyright infringement: assume every photo has a copyright, and get into the habit of asking permission. Trust us, you really don’t want to get busted for copyright infringement. If you reproduce or distribute someone’s work without their permission, you could face fines of $750 to $30,000 per work […]
Are URL Redirects Bad For SEO?
Let’s cut to the chase: yes, redirecting URLs will affect your site rankings in search engines. But whether the effect is good or bad depends on when, where, and how you redirect. When executed correctly, you can change, remove, or even combine URLs and not only prevent a drop in rankings but actually gain traffic […]