Debunking Common Misconceptions About Law Firm PPC (Pay-Per-Click) Advertising
When it comes to digital marketing for law firms, Pay-Per-Click (PPC) advertising is a powerful tool for quickly driving traffic and generating leads. Yet, many law firms shy away from PPC or struggle to maximize its potential due to common misconceptions. Believing these myths can lead to wasted ad spend, missed opportunities, and subpar campaign […]
Unlock Untapped Potential: Why Law Firms Should Leverage YouTube Ads for Unmatched Visibility
As a law firm, you know that where you spend your advertising money is vitally important to growth and success. However, deciding between paid or organic advertising requires a lot of research your firm doesn’t have the hours for. Luckily, EverSpark is here to help you discover the best strategy for your law firm. 92% […]
Organic or Paid Marketing? Deciding the Best Strategy for Your Law Firm
Organic or Paid Marketing? As a law firm, you know that where you spend your advertising money is vitally important to growth and success. However, deciding between paid or organic advertising requires a lot of research your firm doesn’t have the hours for. Luckily, EverSpark is here to help you discover the best strategy for […]
How to Protect Your Google Ads Account 2024
Last year, we signed a new client who wanted us to take over their pay-per-click (PPC) marketing. We agreed and started an audit, but pretty soon after we hit a roadblock. Not only did the new client not have an admin login for their Google Ads, but they didn’t even own their account! Their former […]