Category: PPC Advertising

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Organic or Paid Marketing? Deciding the Best Strategy for Your Law Firm

As a law firm, you know that where you spend your advertising money is vitally important to growth and success. However, deciding between paid or organic advertising requires...

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How to Protect Your Google Ads Account 2024

Last year, we signed a new client who wanted us to take over their pay-per-click (PPC) marketing. We agreed and started an audit, but pretty soon after we...

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Financial Advertising Regulations: Be Compliant While Earning Clients

Online advertisements are one of the best ways to draw in qualified clients, even in the highly-regulated finance industry. You just need to be careful and follow the...

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Goldilocks Effect: Google Ads Keywords that are ‘Just Right’

Put yourself in Goldilocks’ shoes, if Goldilocks were a business owner in the 21st century. You’re looking to expand your online presence and earn more clients, and you’ve...

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